Localization, Localization, Localization
_Americans are more open to the new ideas, new suppliers and new offerings. That why the smart home market there grows in a faster pace than other regions of the world,î Wang commented, adding that such beneficial market scenario, and maturity of the US smart home sector _ prevalence of online shopping and higher per capita income, their DIY cameras can be sold mostly through online retailers such as Amazon, Best Buy, e-Bay and the likes.
Although having gained a strong foothold in the US market, _being successful now does not mean we will always be successful. As a matter of fact, we are seeing more threats and challenges coming from this end. One key threat is the saturation of the US market itself. The foreseen demand lies only in renewing markets,î Wang explained.
In retrospect, Foscam sees more potential in Europe. The company currently has a strong customer base in the Netherlands with some loyal customers. _In Europe, we have been working closely with distributors in several countries to promote the Foscam brand for specialized local DIY retailers.î Wang believes offline-type retailers reflect more prospects for Foscam in Europe. _We are looking to open up our first branch office in Europe,î he said, although the actual location has yet to be disclosed.
Only the locals can understand amongst themselves. Wang said personalized interactions between the consumer and the company occur on a day-to-day basis. Foscams 60-staff branch office in Houston was set up to primarily survey the local market, such as understanding consumer needs and applications. Similar actions are taken in Europe and Brazil.
Focusing on video
According to Wang, his current focus rests mainly on the home security front with an emphasis on software development. 2/3 of R&D resources have been poured into the software part. _We want our solutions to closely bind to users smartphones.î
However, when asked if Foscam is going to develop a full smart home lineup that includes detectors, smart plug, and so forth, Wang quoted the meaning of _Foscamî _ Focusing on camera. _In the smart home era, video is irreplaceable and a necessity. We will have to focus on playing the role of camera solution provider well.î
Concerning all-in-one IP cameras (with smoke/motion/temperature sensors embedded) that are vastly popular in the home DIY market, Foscam said it has no plans on embedding these features in their cameras. _Embedding all these functions into one single unit only defies the principle of an IP camera because its primary function still lies in the collection and retrieval of images. We aim to provide the best video professionalism in the smart home arena.î However, Wang added that developing more connections and compatibility with the sensors and other smart home devices is a must-go for Foscam.
Wang is aware of the dazzling choice of wireless standards in smart home connectivity (Z-Wave, ZigBee, and so on) but plans to adopt them in the coming Foscam cameras. _Wireless transmission is an inevitable trend and will be commoditized in home cameras. Just like mobile phones, now every smart phone is Wi-Fi-enabled.î Wang further noted that Wi-Fi has its limitation on transmission distance. To achieve a practical home camera, makers should utilize different wireless technologies to facilitate seamless transmission. Even for an outdoor camera without the outdoor Wi-Fi router, GSM should be considered.
_When you offer a real easy-to-use solution to users, you are truly accepted by the market. ´Easy-to-use is not equal to easy design. In fact, the most easy-to-use products require the most difficult R&D efforts behind.î Wang added that there is still lot of improvement to be done for home cameras, such as the setup issue.
Wang affirmed that adding _eyesî to all home electronics such as refrigerators, water filtration units, and other home appliances will only expand the scope of smart home application. However, makers would have to factor in _simplicity and ease of useî in order to make every smart home application more attainable for the masses.
Combining small-form factor and beautiful design with innovative application is the concept that smart camera makers need to seriously consider, and not just price competition.
ShenZhen Foscam Intelligent Technology Co., Ltd. is a leading professional high-tech company providing IP video product and solutions in China.
Founded in 2007 and headquartered in Shenzhen, China with operations spanning across the globe. Foscam has established a system of business channels in Germany, the United States, Britain, Italy, Singapore, India, France and Canada, with more than 30 partner countries and regions. To date, their products have been exported to over 60 countries.