EVRYTHNG, a savvy software company based in London, New York and San Francisco, sees itself as a visionary in the emerging Internet of Things, where it manages the identity and authentication of everyday consumer products to have an online presence.
“We provide a platform that connects any consumer product to the Web, and manages real-time data to drive applications,” said Dominique Guinard, co-founder and CTO of EVRYTHNG.
Using web protocols, such a URLs, EVRYTHNG-enabled objects will be able to have all sorts of data associated with them, whether entered manually, scanned with a mobile phone or updated automatically via sensors attached to the objects themselves.
While this sort of new-fangled notion may seem futuristic, the company wants to be the platform that enables devices to communicate via identity profiling, thus enabling direct interactions between consumers and those objects.
“Through our platform, we provide a solution that bypasses the hodgepodge of protocols dotting the IoT sphere,” he explained.
EVRYTHNG is shifting the digital media landscape by creating a new understanding between consumers and products, using a real-time data platform in the cloud to piece together a digitally connected real world where every product can launch any kind of digital content, application or service experience.
PARTNERING WITH BIG BRANDS
According to Guinard, its main target audience in the Consumer Electronics and Appliances space is the big brand device manufacturers, as those are the companies that produce large volume of their products for end-users.
“In this market, our platform is really meant for large-scale device makers, as they are the ones that help us generate revenue through the sale of their products,” he said, noting that SDI Technologies, a major consumer electronics manufacturer plugged into 50 million U.S. homes and selling via major retailers in 70 countries worldwide, has selected EVRYTHNG to power its iHome smart products Control Cloud.
“It really makes sense to adopt our platform when customers are able to use the solution we provide to sell a lot of their products.”
By making smart product data easily shareable via open web protocols, manufacturers can easily connect with business partner systems to provide the best possible consumer experience to the mass market. This data management approach future-proofs smart products by enabling them to plug in to whatever app, interface, or service comes next in the evolution of connected products.
EASIER ACCESS VIA WEB PROTOCOL
“What we are trying to do is use web protocols and not proprietary protocols as a way to prevent the so-called 'fragmentation' in the connected space. While the IoT is supposed to make things easier to communicate and interoperate, the mishmash of protocols and alliances we have today will only complicate things further,” Guinard said.
As the development and application of IoT accelerates, manufacturers need to create innovative consumer products that not only connect directly to the Web, but also have the ability to interconnect with a whole ecosystem of smart devices, apps and services that are now becoming commonplace in consumers' lives, according to the co-founder.