In a newly published report, Senior Analyst Josh Woodhouse of market research firm IHS Technology finds that the combined market size for consumer and DIY video surveillance equipment sold via in-store and online retail channels will for the first time exceed $1 billion USD. Of this figure, the market in the United States accounts for nearly 65% of total revenues.
The split between analog and network surveillance remains roughly even across the market. Though use of analog surveillance packages comprising of a DVR system and a set of cameras remains prevalent among households and small businesses, IHS predicts that within the next 2 years, unit shipments of HD TVI, HD CVI and AHD solutions that offer high resolutions of up to 1080p will rapidly increase _ growingly selected in preference by consumers with increased availability. Standard-definition analog packages may continue to exist as low-price, entry-level selection.
IHS forecasts that in 2015, 11 million consumer and DIY network cameras will be sold worldwide. The majority of existing products in the consumer network camera market are described by IHS as “standalone network cameras,” as they are designed to operate without separate recording hardware _ instead utilizing edge or cloud storage. IHS predicts that cameras will be increasingly offered with capacity for integration in same-brand or third party smart home solutions, and that cameras bearing such integration will gain significant standing within the market as a whole, whether sold independently or as part of a package.
IHS observes that traditional suppliers to the consumer video surveillance market have in recent years increasingly diversified their offerings to include smart home and security products. Consequently, the research firm expects that a number of these suppliers will be announcing smart home solutions and relevant enhancements to camera functionality at the International CES 2015 and further on in the year _ pushing video surveillance to a role of prominence within the mobile-integrated smart home ecosystem, and to applications beyond simple home security.