After releasing smart speakers, Amazon has introduced a new product – the Alexa Dash Wand, which aims to change the way people cook and shop groceries.
Back in 2014, Amazon launched the Dash Wand that helps deliver merchandise. The barcode-scanning voice recognition device was criticized then for its many limitations. Few years later, Amazon has polished the product by integrating its voice assistant Alexa.
The device is like a large, circular keychain and has a strong magnet in the back allowing users to stick it on the refrigerator. Simply by saying item names or scanning product barcodes with the new Dash Wand, users can add products they need in their Amazon shopping carts.
By pressing the circular button on the device, users can start talking with Alexa. Amazon’s demo video shows a user asking Alexa how to make seafood pasta, and the voice assistant starts to give recipe instruction while the user checks the refrigerator. Pressing the button, the user says “mushroom, tomato paste,” and then scans the almost-empty Parmesan cheese bottle, all these items are then added to the shopping cart. Upon confirmation and checkout, purchased items are delivered the next day through grocery delivery service Amazon Fresh.
With Alexa built-in, users can certainly do other tasks with the Dash Wand, like how they operate Amazon Echo. For example, they can set timers, ask movie show times, order food delivery or control smart home devices. Some features, however, won’t be supported via the Dash Wand, including playing music and Alexa Calling.
The new Dash Wand is available for US$20 and people who make the purchase will get a US$20 store credit after registering the device. Also, they will get free Amazon Fresh trial for 90 days.
As the number of companies entering the smart speaker market grew, Amazon is firing up to roll out different hardware devices integrating Amazon Alexa. Just this year, the company already launched the Echo Look, the Echo Show with a touchscreen and Element’s Amazon Fire TV, the first smart TV equipped with Amazon Alexa.