Out with the old and in with the high-tech. A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too.
According to the survey of 1,250 U.S. adults who have broadband Internet access at home, 71 percent of Americans want a move-in ready home. But the poll uncovered an interesting twist. Of the respondents who opted for a move-in ready home, 44 percent said that smart home technology should already be installed. Another 57 percent would consider an older home updated if it had smart home technology.
Of the 71 percent Who Want “Move-In” Ready:
- 44 percent agree that a move-in ready home has smart home technology installed
- 45 percent agree that a move-in ready home is new construction
- 74 percent agree that a move-in ready home has new appliances
- 83 percent agree that a move-in ready home has updated kitchen and bathrooms
- 85 percent agree that a move-in ready home has updated heating/cooling
So Who Wants to Buy a Smart Home?
Below is the demographic breakdown of Americans who would want a smart home:
- 61 percent of Millennials
- 52 percent of Gen Xers
- 50 percent of Boomers
- 59 percent of parents
This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United States between June 6-9, 2016 through a third party via an online omnibus product. The survey was conducted among 1,250 adults (ages 18 and over) among whom 801 own at least one smart home product. For the purposes of the survey, “smart home technology/products” were defined as products or tools that aid in controlling a home's functions such as lighting, temperature, security, safety, and entertainment, either remotely by a phone, tablet, computer or with a separate automatic system within the home itself. Survey sample was demographically targeted to be representative of the U.S. general population.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, the words “margin of error” are avoided as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in surveys for Research Now.
Source: Coldwell Banker Real Estate LLC