Dutch smart shower startup, Hamwells, has announced its first shipping and successfully raised funding of €1.2 million.
After launching its product at the startup pitch competition Disrupt London in 2015, Hamwells has received about 150 pre-orders around the world. The company just started shipping this October and begins to accept more international orders.
Also, the company has disclosed a €1.2 million funding from a group of unnamed suppliers and angel investors.
Hamwells’ e-shower aims to save both water and energy. The shower device offers two modes – Classic Shower and Refresh Cycles. The classic one functions just like an old-fashioned shower, which water comes from the shower head and directly goes into the ground. One-time used.
The Refresh Cycles, however, retrieves the water that comes from the shower head and goes into the device’s ground basin, pumps it up through the filters, and gives the water back to you in the shower. Under this shower mode, each drop of water will be repeatedly used for seven times.
According to the company, the Refresh Cycles recirculating system saves up to 80% of consumed energy and 90% of used water than the traditional shower. As water has become precious resource in the world, the e-shower targets itself for energy-saving and sustainability.
The e-shower offers a screen and a weather app is built-in, which tells users about the weather today so that they can get on suitable outfits after the shower. The company might add steaming, aroma and voice control capabilities in the future.
There’s also an mobile app working with the smart device. Users can monitor how much water or energy they’ve used and saved. Besides, they can also add songs in the app in order to stream the music while showering.
Hamwells’ e-shower device costs €2,890. The company has just opened up taking orders this month. Orders within the Netherlands will be delivered in two weeks, while international orders will start shipping in the second half of 2017.
To targeting the U.S. market, the company also has plans to open a branch in the country in 2017.