Google announced its smart home Echo-like device at the Oct 4th event. However, the company is now reported to start the battle with Amazon Echo already, that it tried to convince its home device partners to adopt Google Home system rather than Amazon's virtual assistant.
According to Variety, Google has held a closed-door meeting with 50 individuals from electronic companies which showed interests in Google Home, after one month the company officially announced the new smart home device. Some of the attendees already have worked with Google to build smart home devices that support Google Cast.
The aim of the meeting, according the report, is to boost these companies to create their own voice command speakers with Google's virtual assistant built-in.
The hit from Amazon's Echo devices not only opens up a new page in the smart home industry, but also plants concerns for home audio vendors. Before Amazon Echo, speaker just functions as a device that can play sounds from music players. Now a speaker might need to know the weather forecast, control your home devices, and order pizza or an Uber ride for users.
For Google, Amazon Echo isn't just a speaker, but a future voice search tool that might threaten Google's search market leading position. That's why Google has built Google Home, which looks and functions similar as Amazon Echo.
Google has a long successful smart TV device – Google Chromecast. Therefore, one of the Google Home's advantage is its ability to work with Chromecast. For example, users are able to control the playbacks of YouTube clips on the TV which is casting from Google Chromecast.
Besides, Google might try to beat Amazon Echo on price strategy. According the multiple reports, Google might sell Google Home at $130, which is $50 less than Amazon Echo. Just like its Chromecast device($35), Google expects to attract consumers to buy with lower prices.
As Google's closed-door partnerships, Amazon has also signed similar deals with speaker vendors, including Sonos, DTS, and other smaller manufacturers to integrate Alexa virtual assistant to their speaker systems. A smart speaker battle begins.