South Korean technology company, Samsung, has announced a partnership with the Australian supermarket chain Woolworths to bring a smart refrigerator that does grocery shopping for its users.
A connected fridge is nothing new. Previous smart fridge models provide features such as peaking what’s inside the fridge without opening it or playing music with the built-in speaker and tablet. However, the Samsung and Woolworths partnership has brought a new possibility for a future fridge – when you run out of grocery, your fridge places orders for you.
In addition to searching items and placing orders, the Woolworths app also allows users to make a grocery shopping list and provides over 2,000 recipes for cooking ideas. Users can also start a shopping list on the fridge, complete it on a computer, then send the list to their smartphones.
Australians have adopted the idea to buy groceries online. According to Woolworths digital retail general manager, Kate Langford, more than half a million shoppers buy groceries online through Woolworths and 200,000 of them place orders through its mobile app. Woolworths’ grocery online ordering has seen a rapid growth in the last five years, and its customers are expecting more ways to shop, Langford told news.com.au.
Samsung’s Family Hub fridge features a 21.5-inch touchscreen on its right door and Samsung’s Tizen software to function apps, including Allrecipes, Google calendar, memos, Pandora music streaming, timer, photo album and weather forecasts.
Inside the fridge, there are three cameras on the top section to take photos. Every time users close the doors, the cameras take photos and deliver them to the smartphone app. As its users stand in the supermarket while having no clues about the fridge contents, they are able to check the fridge remotely via their mobile devices.
For Samsung’s previous market research, users of the smart fridge, who live in a large households with jammed kitchen and have no much time to visit grocery shops, are mostly looking for capabilities such as grocery online shopping and food management, said Samsung Electronics Australia home appliance head Jeremy Senior to the Australian media outlet.
First unveiled this January at the Consumer Electronics Show, Samsung’s Family Hub fridge has been said to be the device that brings back the connected fridge concept and shows its real practices in our daily lives.
The price of the smart fridge starts from USD $5,599.99. Due to operating with Samsung’s own software, users are not allowed to install more apps like they normally do on their mobile devices.