Besides Amazon’s Alexa, Google’s Google Assistant and Apple’s Siri, Samsung Electronics has also announced to enter the artificial intelligence field and deploy the technology on the company’s a range of products, including smartphone, home appliances and semiconductor.
In the future, for example, the user can book movie tickets or order food deliveries with voice commands on Samsung smart home appliances such as smart TVs, refrigerators and washing machines. The smart home device powered with AI also provides information about food menu and place order by itself online. And if other smart home devices connected with Samsung’s smartphones, the user is able to control them with voice commands.
The reason to achieve this comes from Samsung’s acquisition this October – Viv. The startup Viv was founded by the creators of Apple’s virtual assistant, Siri. The founders left Apple and created Viv in 2012. According to the founders, Viv is a more extensible and powerful version of Siri.
For instance, one thing Viv is built up differently from Siri is that its back-end systems is programmatic. Viv’s AI is capable of creating new codes by itself to accomplish new tasks. Which allows the AI to achieve tasks though there’s no existed codes written for it.
According to the company, Viv’s technology has developed almost at the level of human’s recognition and is expected to accurately understand the actual meaning through the context soon. The accuracy of recognition rates is 95% now, said the company at the announcement event.
Samsung said that it will apply Viv’s technology first on the company’s next flagship smartphone, the Galaxy S8, in early 2018. The first version of the AI assistant will be implemented dozens of human voice commands. Later on, the other platforms will be also integrated with the AI technology with more than thousands of voice commands, including Samsung’s IoT platform SmartThings.
To encourage AI skills and applications, Samsung will open the AI platform so that any third-party developers is able to use the program for free and create multiple applications.
Samsung, undoubtedly, is entering a crowded market where Apple, Amazon and Google are heavily investing. Apple has its Siri with the HomeKit platform; Google just launched the hardware Google Home with the AI built-in Google Assistant; and Amazon has its Alexa on Echo, Dot and Tap devices.
Samsung, however, has already created a good market presence with its smart home appliances. The AI capability might help the company boost the smarthome market share along with its smartphone integrated applications.