# A new type of mobile home – Part 1
The introduction of the smartphone and other mobile devices, in conjunction with advancements in wireless networks and cloud- based services, has brought new meaning to the term _mobile home.î Today, it is possible for homeowners to check on their homes regardless of where they may be, provided that an Internet connection is present. While the majority of consumers have yet to embrace the smart home concept, there is no doubt that its adoption is set for rapid growth. According to a recent report by Juniper Research, smart home revenues will reach $71 billion by 2018.
Various forms of home automation have existed over the past two decades, but they have been too expensive and troublesome for most homeowners. Today, however, costs are significantly lower, and the ubiquity of mobile devices and the emergence of the app economy have made it easy for consumers to interact with products and services.
Alarm.com has been a part of the evolution to the smart home market, having been first-to-market with some features, said Jay Kenny, VP of Marketing at Alarm.com. _We launched our first mobile app in 2009. That really was a big game changer; the mobile app and mobile device is one of the key things that has driven really rapid adoption of the technology.î Indeed, in the following years, Alarm. com started to see rapid growthÜAlarm.com is the largest connected home platform in the U.S.A.
For mobile apps, cross-platform support is crucialÜiOS and Android native apps, as well as web apps. _This is extremely important to reach the mass market as consumers can make devices work together and schedule them to run at certain times without having to download additional apps for each device, said Bob Cooper, CMO at Zonoff. Zonoff is behind the technology that powers the Staples Connect platform.
The big trend toward cloud services is also a factor driving adoption for consumers, since they dramatically decrease the cost of ownership, Kenny continued.
In hindsight, it is only natural that consumers who are always connected will want to always have access to devices in their homes. _A lot of companies have observed that opportunity and are now getting into the market,î said Kenny said.