The home security industry is under attack from deep-pocketed service providers and DIY solutions. If theres one industry thats susceptible to disruption from the coming smart home revolution, its home security and intrusion protection.
Not only are the old-school home security companies under attack from large and deep pocketed broadband service providers like Comcast and AT&T, but they also now face growing competition from DIY security products that could entice more budget conscious consumers.
Theres a vast difference between a monitored home security solution with call center support and, say, a Canary sensor box. One doesnt equate with the other. But while most consumers say they like the idea of living in a secure environment, not everyone is willing to pay for home security services, which means the explosion in new offerings gives them plenty of options to choose from rather than the usual $40 a month monitored solution.
In the end, the consumer will do a calculus that weighs their own desire for things like call center monitoring, monthly and upfront costs vs. their ability to oversee a DIY solution and make a choice. These choices could change over time as their family and personal situation changes and new technologies come out.
The result will be a fluid market were the core customers of monitored home security customers either grows as big-budgeted cable and telco companies lure them into the fold, or eventually the capabilities of self-installable DIY security improve to the point where they are _good enoughî to siphon off some of those customers that have soft allegiance to monitored home security.