According to the report of MarketsandMarkets, the total digital living room market is expected to cross $357.24 Billion by 2020 at a CAGR of 9.96%, calculated from 2014 to 2020. Currently, the market value is approximately $197.58 billion. North America is considered as the largest value based consumer market and it is no different for the consumer electronics segment.
The major living room devices that have been covered in the research study are TVs, set-top boxes, DVRs, home theater systems, gaming consoles, and blu-ray players. These devices have evolved to become an integral part of a typical in-room entertainment system. The development of newer and more advanced wired and wireless connectivity technologies have also contributed to growth of these devices. These technologies have made the storage, sharing and transfer of high quality media content simpler.
More than 75% of the total revenue is contributed by the television segment; high volume and high average cost is the major reason for this. Rest of the market value is contributed by set-top boxes, blu-ray players, gaming consoles, and home theater systems.