IHS released at Bluetooth World 2014 details of its latest forecasts for the IHS Technology Connectivity in Consumer, Mobile and IT Market Tracker. The report puts Bluetooth penetration at 90 percent in 2014 for all mobile phones (not just smartphones), growing to 96 percent by 2018. Mobile phones serve as the hub for the Internet of My Things–the connectivity of the devices all around a user. Bluetooth Smart is being used for a variety of applications, such as fitness, health, sleep monitors, proximity tags, and even toothbrushes.
In addition to healthy forecasts for Bluetooth penetration in mobile phones, mobile PCs and media tablets, IHS forecasts growth of Bluetooth technology in the home, specifically in the living room. LCD TVs are also set to see growth in Bluetooth connectivity, from 19 percent today to 33 percent in 2018. PCs, both mobile and desktop, are projected to see extensive growth over the next four years. Mobile PC penetration will rocket from 56 percent in 2013 to 75 percent in 2018. Desktop PCs, while declining in sales overall, are expected to see growth in Bluetooth adoption from 10 percent in 2013 to 27 percent in 2018. Mobile and desktop PCs, acting as in-home hubs, will fuel the growth of Bluetooth Smart accessories for diverse applications.