Swedish platform-optimized audio optimization technology company Dirac Research, announced the appointment of Nadeem Firasta as Vice President of Product Strategy & Business Development, North America.
Nadeem previously spent 17 years at Intel leading product planning, architecture development and competitive marketing. Amongst his other leadership roles at Intel, he was also responsible for heading Intel’s Audio, Voice & Speech technology strategy & product planning for multiple product lines. During this time, he directed strategic technology sensing & commercialization in futuristic audio technologies for a diverse set of experiences and end-user applications.
“2017 is proving to be a pivotal year for our company. We’ve witnessed the launch of Dirac VR, completed a new round of funding that raised over $4.85-million USD, and forged several key partnerships with leading HiFi audio and mobile manufacturers,” said Mathias Johansson, Dirac Co-Founder and CEO. “Indeed, the global demand for our audio technologies has now grown to the point where a US-based footprint is necessary to fully leverage the opportunities being created by this growth. Nadeem’s product and business development acumen, along with his Silicon Valley community connections, are precisely what we need to propel our company to the next level of success.”
“In recent years, with the emergence of AI and natural language processing, and especially with the imminent mainstream adoption of AR, VR and Mixed Reality, audio and sound are becoming a critical element of the overall experience. For a truly immersive experience, audio is as important as the visuals,” said Firasta.
In addition to his tenure at Intel, Nadeem has served as a trusted adviser and a close partner to CxOs of various Hi-Tech companies. He holds several patents in the area of microprocessor and SoC design and is also the author of numerous industry white-papers.
Dirac’s suite of audio optimization solutions is currently used by leading blue chip technology companies in the mobile, automotive, and home theater markets such as Huawei, Xiaomi, OPPO, Rolls-Royce, Bentley, Volvo, Harman, NAD Electronics, Storm Audio, Datasat, Pioneer, and much more.