South Korean electronics firm LG announced it is expanding product integration with Amazon Alexa. More integrated products and solutions will be introduced in the upcoming tradeshow IFA 2017 in Berlin, the company said.
LG has partnered with both Amazon and Google on voice-control capabilities, allowing users of LG home products to operate appliances by talking to Amazon Echo or Google Home. The latest announcement from the company, however, mentioned just Amazon but not Google.
LG first unveiled the collaboration between its own AI platform Smart ThinQ Hub with Alexa last September. Currently several of its smart home appliances support Alexa voice control, including refrigerators, washing machines, dryers, air conditioners, robot cleaners and ovens. Meanwhile, the Google Home integration came later in May this year with its air purifier.
“LG’s gradually increasing the scope of cooperation with Amazon and Google,” a company official said. “Based on an open platform and open partnership strategy, the company will continue efforts to provide consumers with more chances to experience AI-based household appliances.”
All of LG’s smart home appliances run on the company’s own platform Smart ThinQ Hub. It works with a mobile app which puts all home appliances in one place and lets users control and check status from their smartphones. However, the platform doesn’t have a smart voice assistant. That’s why the company adopts the strategy to work with the popular assistants in the market.
While Amazon Alexa doesn’t speak Korean, LG is looking for a way to set up a compatible system for its home customers.
Another South Korean electronics firm and LG’s direct competitor, Samsung, has a different strategy. The company has created the Samsung SmartThings platform and an AI assistant called Bixby. Although the platform supports both Amazon Alexa and Google Assistant, the company is seeking to fully develop its smart assistant and streamline the smart home experience by making use of its smartphone and smart appliances.