Amazon not only managed to dominate online sales in the U.S. in the period between Black Friday and Cyber Monday, but also attract substantial sales for its Echo Dot and other Alexa-powered devices.
Its Echo smart speaker series allegedly topped the sales chart. “Customers purchased millions of Amazon’s Alexa-enabled devices this weekend, and Alexa devices were the top sellers across all of Amazon,” said Dave Limp, Amazon’s senior vice president of the devices and services division.
The “millions” of Alexa-enabled devices were sold between Thanksgiving and Cyber Monday. They include the Fire TV Stick, the 2nd-gen Echo and Amazon’s Fire 7 tablet.
Over the weekend, the small-sized Echo Dot not only was the top-selling product on Amazon.com, but also became the best seller in stores of Whole Food, which is owned by Amazon. Over the holiday weekend, the e-commerce giant set up pop-up shops in the grocery stores to sell more tech gadgets from Amazon.
Heavily discounted prices also contributed to the increase in sales. The Echo Dot was selling for US$29.99, much lower than the original price of US$49.99. The Echo speaker was priced at US$79.99 during the weekend, also much lower than the original price tag of US$99.99.
Other retailers such as Target and Walmart were promoting discounted Google Home and Google Home Mini, but sales numbers were not released.
Consumer Intelligence Research Partners estimated that Amazon has sold 20 million Echo units since the device was first released in 2015. Amazon has a 73-percent market share in the U.S. while Google has 27%.
According to Adobe Analytics, U.S. consumers’ online shopping sales hit new records this past weekend – US$2.87 billion on Thanksgiving (up 18.3%), US$5.03 billion on Black Friday (up 17%) and US$6.59 billion on Cyber Monday (up 16.8%). According to consumer insights tracker Hitwise, Amazon accounted for 54.9-percent of total online sales on Black Friday, following by Walmart’s 8.8 percent.