The battle between Google and Amazon has intensified to an extent that it is starting to affect user experience at home. Google announced it is removing YouTube from Amazon Echo Show and Amazon Fire TV. This is the second time that the search giant cut the Echo Show’s access to YouTube.
Google said in a statement that “We’ve been trying to reach agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products.”
“Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV. We hope we can reach an agreement to resolve these issues soon,” Google said.
Three months ago, Google removed YouTube from the Echo Show for the reason that YouTube on the video smart speaker provided “a broken user experience.” Shortly after Amazon retaliated by removing the Nest E thermostat, Camera IQ and the Nest Secure alarm system from its e-commerce portal.
Last month YouTube returned to the Echo Show by directing users to the streaming service’s website. However, Google has again pulled the service off. Now Echo Show owners don’t have access to YouTube, while Fire TV owners are seeing a notification saying that the service will be unavailable after January 1, 2018.
The two companies are competing head-to-head in multiple sectors including e-commerce and smart home. They both provide online shopping services and also offer similar products such as smart speakers, streaming TV devices and home security cameras.
Two years ago Amazon started the conflict by removing Google’s Chromecast and Apple TV from its online shopping platform, on the basis that it wanted to ensure its customers received the best device for its Prime Video service. This practice, in the end, also helped Amazon’s Fire TV gain market share.
Over the past year Amazon and Google also fought hard in the smart speaker market. While Amazon Echo’s price was cut down to US$100, Google released the Home Mini to compete the Echo Dot.
As the competition intensified, consumers are now forced to “choose sides” on their smart speakers and home entertainment. The battle has also compromised an enjoyable smart home experience for users.