MediaTek Labs VP Marc Naddell presents MediaTek’s IoT solutions and development platforms in a talk titled “Make It Big with Something Small” at 2015 COMPUTEX IoT Devices and Platform Design Forum.
Naddell opens with a brief overview of MediaTek. With 27 offices located across 12 countries, MediaTek powers devices found in everyday lives such as TVs, blue-ray disc players, tablets, smartphones, game stations and more with its system-on-a-chip (SoC).
He goes on to explain that one of MediaTek’s philosophies has been the “Super Mid-Tier”, or the super-mid market.
“We don’ think of the markets as being two humps like a camel, with a high tier and a low tier. We think, from our experience and observation, that consumers are merging to the middle—consumers want a good, solid, high performing phone at a reasonable price or offering,” says Naddell, “consumers are smart now, and they are looking at the details, the specifications, of the products they buy, and they are very aware of comparing what they’ll get.” He adds that MediaTeck’s focus on delivering premium performance at a good value is how they can surf this emerging super mid tier.
As a solution partner for IoT, MediaTek features integrated application platform, comprehensive connectivity, advanced SOC and leading multimedia. The company has introduced two categories of professional products: LinkIt Connect 7681 and LinkIt Assist 2502. Both products are based around MediaTek’s SoC and include SDK and HDK.
Nadell says LinkIt Connect goes after the “one application use” tier, which is dedicated to a specific mission like smart bulbs, smart plugs, or fitness bands. It uses the MT7681 SoC and is offered as a module for manufacturing purposes. LinkIt Assist is for simple application use, which is companion devices or appliance one might create for the home or the office. It uses MT2052 SoC and is more targeted towards the commercial developer with its Wi-Fi and the GPS modules.
MediaTek also offers LinkIt ONE development platform that support of Arduino and is ideal for maker usage or concept creation. “It’s integrated with the 2502 system-on-a-chip, which was a very popular feature phone platform, so it supports a lot of those same communication services and media playing capabilities,” says Nadell, “it includes 2G modem as well as BLE 2.1 and 4.0.”
Nadell gives several examples to illustrate how MediaTek’s solutions can be deployed. Omate, a Guangdong-based company, uses MT2502 to power its smart watches. Two other examples include an inventive smart brewer that uses sensors to allow users to monitor parameters such as pH, temperature and alcohol level during the brewing process, and a smart scooter for on-campus rental that can be rented with one’s student card.
The talk concludes with how MediaTek can support developers. Nadell says the company can support developers in basically three things: device creation, app development and services. Once a developer has created a concept that is working, MediaTek can help the developer find the next step, through coaching and connecting them with different partners.
“We have a number of companies pull together into an offering, to help address the supply chain challenge, we have ODM partners, we have manufacturers, we have module distributors, and we have component suppliers, and we call this Supply Chain Offering Partner Connect”, explains Nadell.
“We noticed there’s a significant reduction in time for developers when they get some guidance and when they’re introduced to partners who are already setup for the products that they’re designing around. Time is money for developers, time is money for everyone,” he adds.