Colgate recently introduced a smart electronic toothbrush with artificial intelligence built-in to provide feedback on how well users brush their teeth. The toothbrush’s companion app only works on iOS devices currently.
Smart Electronic Toothbrush E1 provides real-time feedback to improve brushing habits and help prevent problems before they start. Designed with the help of dentists, the brush features real-time sensors and AI algorithms to detect brushing effectiveness in 16 zones of the mouth.
Sold in the U.S. on Apple.com and select Apple Stores, the new toothbursh uses Apple ResearchKit to crowd-source tooth brushing data to get smarter about oral care for better and faster future innovation.
“Our goal is simple. We want people to have their healthiest smiles by brushing their best,” said Dr. Patricia Verduin, Chief Technology Officer at Colgate-Palmolive Company. “The first step to improving brushing is to understand consumers’ brushing habits, and Apple ResearchKit has proved to be a powerful tool for this.”
The toothbrush uses Bluetooth connectivity and sonic vibrating technology and is powered by Kolibree – the smart device company that embeds connected toothbrushes with artificial intelligence and 3D motion sensors.
The Colgate Connect app is integrated with Apple ResearchKit and features a 3D brushing coach to create an enjoyable oral care routine while encouraging better brushing habits.
More specifically, the Coach+ program in the app shows a 3D depiction of teeth and guides users as they brush along each quadrant; the Coach program tell users where they should be brushing.
The “smart brushing analyzer” maps user’s mouth and provides guidance and inform users which spots he or she has missed. The smartphone needs to be positioned properly so that users can view real-time feedback while brushing their teeth.
If users move too quickly from one quadrant to another, the app will tell them to go back. It can also tell users if an individual tooth was properly cleaned.
The app also includes two kid-friendly games – Go Pirate! and Rabbids Smart Brush – that usher children users into a virtual world with their toothbrush, in an attempt to help them better brush their teeth.
Connected health devices like the new Colgate Smart Electronic Toothbrush provide a valuable opportunity to enable people to monitor their health and wellness, said Verduin. “Using Apple ResearchKit to expand the boundaries of oral care is a testament to Colgate’s drive to create innovative solutions that help people take better care of themselves.”