In this era of integrated life, pro-AV integrators are uniquely positioned to master emerging technologies in one sphere and apply them to others, said Parks Associates.
Two-thirds of U.S. broadband households have at least one connected entertainment device and nearly 70% of U.S. broadband households subscribe to at least one OTT (over-the-top) service.
“As connectivity among different devices increases, consumers expect to wed their personal technology with experiences outside the home, at the workplace and with professional AV solutions,” said Brad Russell, Research Director of Connected Home at Parks Associates.
“Using their strong skills, pro-AV integrators can expand the breadth of their business to include residential applications such as smart energy and lighting, smart security and home automation and smart safety devices.” Russell added.
“Integrators must account for a complex range of business requirements when considering the use of emerging technologies in pro AV solutions,” said Sean Wargo, Senior Director of Market Intelligence at AVIXA, which also participated in the research.
Virtual and augmented reality (VR/AR), voice interaction, artificial intelligence (AI), machine learning, and data analytics are just some of the examples. Though these technologies provide immersive and enriched experiences as well as simplified control, they carry usability, security, reliability, and resource challenges with them. All of this creates a need to tread carefully while building capabilities in these areas.
Integrators often have to account for multiple roles when working with end users, interacting with them as consumers as well as employees and collaborators, Russell said. “This unique position gives integrators a prime opportunity to build new business around a service-oriented, knowledge-based offering that bridges the gap between home and work.”
Half of Voice Assistant Device Users Are Satisfied
Parks Associates also announced new research showing that nearly half of personal assistant device and app users in U.S. broadband households are very satisfied with the solution they are using.
Up to 48 percent of U.S. broadband households used a personal digital assistant in 2017, with Apple Siri and Amazon Alexa as the most commonly used.
Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT, said Elizabeth Parks, SVP of Parks Associates.
This expansion in voice assistants has also created a fragmented experience—consumers may interact with one assistant on their phone, a different one in their kitchen, and a third in their car, Parks said. “The smart home and IoT markets are working now to solve the problems inherent when many solutions operate within the home, to create a cohesive experience for the consumer.”