Purchase intention of smart home devices among the U.S. population jumped 66 percent year-on-year, which will result in an increase in consumer expectations “for premium and personalized technology experiences in all aspects of their digital lives,” research institute Parks Associates said recently.
“Connected devices have changed consumer expectations for how digital technology is experienced in every sphere of their lives, from home to work and in public venues, hotels and entertainment events,” said Brad Russell, Director of Connected Home Research at Parks Associates.
Often the priorities between consumer and enterprise spaces are different, though not necessarily at odds, and it requires skilled installers to reconcile seamless plug-and-play performance and interoperability that consumers demand with the data and informational security required in enterprise.
While smart speaker is one of the most commonly seen smart devices at home today, other categories are also trending upward. One of them is smart thermostat, the number of which has more than doubled in recent years, according to another research of Parks Associates.
Smart thermostat ownership increased from five percent in 2014 to 13 percent in 2017 among U.S. broadband households. Up to 60 percent of smart thermostats are self-installed.
“Approximately 63% of the thermostats purchased in the last year were smart thermostats,” said Elizabeth Parks, senior vice president of Parks Associates. It has proven to be a hero device for smart home sales, but perceptions of value and affordability are still a concern, as prices of smart thermostats vary considerably, she added.
Nest and ecobee have introduced lower cost models, but smart thermostats priced at US$200 or more are still driving 43% of volume.
Smart thermostats are priced substantially higher than traditional ones. The average price consumers paid for a smart thermostat is US$175, which is 75 percent greater than the average price paid for all thermostats.
Smart lighting adoption has also increased, growing from 19 percent in 2016 to 36 percent now. The majority of owners reportedly have a single smart bulb, smart plug or smart in-wall outlet or switch.