Up to 75 percent of home security installations in 2017 included smart control features, according to a Parks Associates report.
In addition, 90 percent of U.S. security dealers now offer at least basic interactive services with their systems, 36 percent report security systems sales with a networked camera, and 16 percent report sales with a smart thermostat.
“Security dealers continue to explore innovations to increase the consumer adoption of their offerings,” said Dina Abdelrazik, a research analyst at Parks Associates.
Smart speaker installation is also on the rise. “Currently only five percent of dealers report including smart speakers with their security system sales, but the popularity of these devices means we will start to see more voice control options in security installations,” Abdelrazik said.
Large security providers such as ADT and MONI/Brinks have enabled Alexa skills and certain security functionalities to be accessible via voice commands through popular voice assistants.
“Interactive home security continues to be the key driver in the adoption for consumer IoT solutions,” said Lewis Brown, CEO of smart home software provider MiOS.
“A secure home is a smart home; therefore, we’re seeing the traditional residential security market naturally converging with the IoT wave,” said Mike Hackett, Co-founder and SVP of home control company Qolsys.
“Consumers are adopting more and more smart home technology, and it’s important to stay on top of the emerging trends to keep them engaged and connected,” said Jim Poder, VP of Product Management Residential Systems at Nortek.
“DIY is coming of age and will be the next big thing for the security and home automation companies,” said Russell Vail, EVP at Alula.
“SimpliSafe’s mission is to make every home secure, and we’re always looking for innovative technology and partnerships to accomplish this goal,” said Matt Wolf, Head of Partnerships at SimpliSafe. “We’re looking forward to meeting with fellow industry leaders to discuss how we can design solutions that provide value and accessibility for all.”
Convenience as Primary Reason for Purchase
Up to 45 percent of smart home device owners cite convenience as one of the primary reasons for their product purchase, while 38 percent made their purchase to keep their home and family safe and secure, Parks Associates said.
At Guardzilla, a video security company, connected security products are a primary consumer entry point into the smart home, said the company’s Terry Bader. “A key to our growth will be continued adept convergence into the broad ecosystem of other leading connected products and services.
“Forward-thinking utilities today recognize that in order to enhance the relationship with their customer, they need to embrace IoT to deliver services that customers want,” said Jason Dudley, Senior Planning Analyst of Salt River Project. Solutions that address customer comfort and convenience in addition to energy management will be required and typically fall outside the traditional ‘business-as-usual’ utility model.
The next generation of home-based energy services will be more connected than ever before, said Craig Johnson, President of Residential Solutions at Emerson. “As the smart home landscape continues to evolve, Emerson is continually investing in next-generation solutions that bring customers energy savings, control, and peace of mind in their everyday lives.”
“Keeping families and their homes safe is critical. Doing so in minutes with one plug-in sensor that senses danger throughout the home and can prevent fires is the kind of home intelligence the market needs,” said Bob Marshall, CEO of Whisker Labs.
“We power, protect, and simplify the lives of our customers by providing options for them to control their own energy usage,” said Wayne Morrison, Principal of Emerging Technologies at Reliant. “We go beyond the expected to deliver energy management, home security, home automation, backup generation, and other products and services.”
“Excitement in the smart home has opened the door for utility and energy companies to work more closely with consumers to find ways to save energy, better manage the grid, and help relieve spikes during peak usage,” said Rob Munin, President and CEO of LUX Products.
As new products emerge and home automation platforms mature, there’s an opportunity for manufacturers, utilities, and industry executives to leverage mobile applications to make viewing energy tips and savings more personal, engaging, and impactful. This strengthens the consumer relationship and will ultimately lead to better services and savings.