An average UK household will have as many as 50 connected devices by 2023, and BT Group, the largest consumer fixed-line and broadband ISP in the UK, is expanding into the smart home sector to capitalize on this market’s potential, announced Marc Allera, CEO of BT Consumer, the retail division of BT Group.
“The smart home category is expected to grow rapidly over the next five years – anything from 100 to 200 percent, depending on which analyst you talk to,” Allera said, adding that this will present many opportunities for telecommunication companies, in a public event held by BT Group recently.
The company plans to launch a new range of smart home products and services next month, said Max Taylor, managing director of EE, BT’s mobile subsidiary. While the company is not ready to sell hardware of its own, products from Nest, Hive, Honeywell, Google and Apple will be available from BT. They include smart doorbells, smart thermostats and lightbulbs, in addition to voice assistants. EE will be the first UK network to support all major smart home ecosystems, the company says.
BT is already selling smart speakers from Google, Apple and Amazon on its website, and is leveraging the coming 2018 FIFA World Cup to promote smart home. “With smart speakers like the Amazon Echo Dot or Google Home Mini you can discover the time of England’s next match just by asking the built-in digital assistants,” says the company.
The company is also offering Philips Hue Lights to help customers adjust living-room lighting to get in a “match-ready mood” from their smartphones.
Creating UK’s First Converged, Smart Network
The company says it will create the first “converged, smart network” in the UK. The network built on fixed and mobile networks – going beyond 4G, 5G, Wi-Fi and ultrafast broadband “to seamlessly connect our customers wherever they are to the things that matter most to them.”
The new network is scheduled to be completed in 2022 and will enable a new era of connectivity for the UK. Consumer will make ultrafast broadband with speeds up to 314Mbps available to even more homes, up from more than one million homes eligible BT Consumer customers today. BT’s Ultrafast broadband comes with a guarantee of speeds of more than 100 Mbps. EE will offer ultrafast broadband to customers this summer.