Comcast announced the launch of the new interactive Xfinity retail store, created to provide customers an immersive destination to discover Xfinity products and services. The first locations of the new store format recently opened in Pueblo, CO; Aventura, FL; Henrico, VA and Chattanooga, TN.
“We want to bring our customers an incredible shopping experience, which showcases the power and innovation of our Xfinity products and demonstrates how they work together,” said Tom DeVito, SVP, Retail Sales and Service, Comcast Cable. “We have heard from our customers that they want to touch and feel our Xfinity products and understand their capabilities as they make decisions for their own home. Our Xfinity stores are the place to do that.”
Comcast has built or re-designed more than new 250 stores since 2015. The company will open more than 50 of the new and enhanced Xfinity stores in high-traffic shopping centers across the service footprint in 2018. Comcast’s ultimate goal is for customers to be within a 15 minute drive of a Xfinity store.
Xfinity stores are designed to enable their customer to view the product features in action, sorted by product area —Xfinity Mobile, Xfinity X1, Xfinity Home and Xfinity Internet.
For smart home users, they can discover xFi, the Xfinity personalized home Wi-Fi experience, and learn how to view and control network devices through the app, site or voice remote in the Xfinity Internet zone. They can also live-view X1, Xfinity’s video platform featured in a living room environment, to try the voice remote and see how X1 works firsthand.
The Connected Home Zone section showcases how Xfinity Home combines home security and automation into one simple experience. Customers can learn how they can control an increasing number of IoT devices from their phone, tablet or Xfinity Home touchscreen.
New Xfinity stores also have a dedicated space for Comcast business customers and prospects to come in and discuss their business technology needs with an expert.