The 2018 Consumer Electronics Guide, published by AI-powered consumer insights company Crimson Hexagon, indicates a positive smart home trend and that smart lighting and security products are especially popular among end users.
First of all, consumers have a more positive view of smart home technologies, according to the data from the Boston-based research company. The number of posts and discussion about smart home on social media rose from 25,000 in 2012 to over 250,000 in 2017. On social media over 60 percent of consumers revealed positive sentiment in smart home technologies.
In regards to consumer emotions, the firm’s study shows that joy represents about half of the emotional responses, followed by anger (about 30 percent) and fear (around 10 percent).
Five subjects in the smart home space dominate the discussion, which are lighting, security, HVAC, voice assistant and entertainment, according to the research firm.
Lighting and security are the most talked about subjects in end-user discussions, while the topic of voice assistant has had the most growth in the last four years.
“Consumers are increasingly prioritizing efficiency and utility over entertainment and fun for their smart homes,” says the study.
Among the five categories, lighting has the highest consumer sentiment with a 93-percent rating while security has the lowest with a 77-percent rating.
Asked about their views towards smart home technology, privacy was picked as the top consumer concern.
“Privacy concerns, fear of being hacked and price barriers prevent some consumers from adopting the smart home trend. Some consumers worry that having a smart home means sacrificing data about their daily habits to tech giants like Amazon and Google,” says the study.
The Consumer Electronics Guide also studied which smart home brands are most trusted by consumers. The result shows Amazon (26%), Google (23%) and Apple (16%) are leading the market, followed by Nest (12%), Samsung (8%) and Philips Hue (4%).