Researches indicated that there has been an 21.6% year-on year growth of smart home products bought by consumers in the UK, so this is a natural step for high street retailers to take. Global purchases in smart home products reached $284.8 billion by the end of 2017 and are expected to hit a global spend of $53.45 billion by 2022, meaning smart home has truly come out of the early adoption phase.
TP-Link’s smart bulb and smart plug range provide users with simple smart home starter kit. Even for those not quite ready to take the leap out their home with the full range of latest smart home devices, the smart plug can turn any household electronic device into a smart, voice-controlled and remotely accessible gadget through the KASA app and its Amazon Alexa integration.
UK Country Manager of TP-Link, Will Liu, said, “There is a natural connection between TP-Link and EE, as we are both players in networking and connectivity. This partnership with EE is a highly strategic one for TP-Link because although high-street retail is diminishing, smart home is entering the mass adoption era and is a high-growth sector, which makes networking stores like EE want a piece of it. With ambitious aims, TP-Link will continue to be the brand of choice for smart home and a key player in mass market adoption of smart home.”