Amazon has announced it will bring localized Alexa to Mexico, the largest Spanish-speaking country in the world. It will first release the Alexa Skills Kit (ASK), tools for third-party developers to build Mexico-only voice skills and then Echo smart speakers in later 2018.
In addition to Amazon Echo speakers, devices from Sonos and Bose will also become available before the end of 2018, says the company.
The Alexa Voice Service (AVS) for third-party device makers in Mexico will also be available, so that companies can build their own devices with Alexa capabilities.
Mexico is a critical market for Amazon. The country has 130 million residents, and Amazon become the country’s top online retailer in 2017. With US$500 million in sales, the revenues doubled from that of 2016. The introduction of localized Alexa may boost the sales even higher.
Amazon released the Alexa Skills Kit in Spain in June, while the Echo device shipping date hasn’t been announced. Mexico is the company’s second Spanish-speaking country to release customized Alexa features.
Amazon has launched Echo speakers in several Latin American markets, such as Chile Colombia, Peru and Uruguay. However, the launch was just part of Amazon’s global expansion that didn’t include Alexa localization.
Brazil and Argentina weren’t included in the global expansion, either. But Alexa localization might arrive at these two countries soon.
Both Amazon and Google are actively pushing their smart speakers around the globe. Google Home speakers are available in 14 countries with localization while five more have been announced in 2018. Amazon Echo has localized features in 11 countries now while three more have been announced.
Amazon Echo could start shipping in Mexico between mid-October and late November.