Among the 4,000 respondents surveyed in the UK, 23% of them have at least one smart home device at home, according to research firm YouGov.
The most popular smart home device in the UK is smart meter, with 18% of the respondents indicated ownership. However, most of them were given by utility companies. Many homeowners didn’t really purchase smart meters.
Smart speaker is the second most popular smart device, with 11% of UK households indicated ownership. 69% of them have Amazon Echo, making it the most popular smart speaker brand in the region.
Other smart home devices have even lower market penetration among UK households. Only 6% of the respondents have a smart thermostat at home, 5% have smart lighting, 3% own smart security systems, 3% have smart scales and 2% have connected washing machines and 1% have a smart vacuum cleaner.
Hive is the most popular smart thermostat brand in the UK, with 52% of ownership among those who have thermostats at home. Nest, Google’s smart home branch, took the second place with 15% of ownership.
In the smart lighting device category, Philips Hue was the favorite with 31% of ownership and Hive followed behind with 29%.
An ideal smart home has connected appliances equipped around the house while automation controls multiple devices at the same time, based on homeowners’ needs and habits.
However, homeowners in the UK have few smart devices, according to YouGov’s survey. Only 1% of the 4,000 respondents said having a smart speaker, smart lights and a smart thermostat at home. About 2% own two of these three devices.
For those who currently don’t have any smart home devices, 76% said they don’t want any of them, according to the survey. For those who already have one smart home device, they tend to want more, like smart meters, smart security cameras and smart light bulbs.