Google is planning to release its own smart speaker with Smart Display in the upcoming holiday season, according to media sources.
A Taiwanese manufacturing company told Nikkei Asian Review that the product will be part of the Google Home series, while the screen allows users to play YouTube videos and view Google Maps. Users will also get access to Google Home voice applications.
“Google targets to ship some three million units for the first batch of the new model of smart speaker that comes with a screen. It’s an aggressive plan,” said the industry source.
Google earlier this year introduced the Smart Display feature, to combine the voice control and the touchscreen features. Instead of only talking and listening, Smart Display brings a new way of interaction between the voice assistant and users by showing them written or graphic information on the screen.
Manufacturers such as Lenovo and JBL have recently introduced their Smart Display devices, and LG and Sony plan to follow suit.
It is no secret that Google will also roll out a Smart Display device of its own. The search giant’s speaker lineup currently includes the standard Google Home and the more affordable Home Mini, which are positioned to compete with Amazon Echo and Echo Dot, respectively. The high-end Google Home Max, on the other hand, is competing directly with Apple’s HomePod.
Google usually introduced its new hardware products in October. And the new Home device may be announced this year as well.
Amazon began shipping the Echo Show, a smart speaker with screen, last summer. It managed to ship 315,000 units in 2017, according to research company Canalys.
Amazon had 63% of the global smart speaker market share as of 2017, while Google had 32%, according to Canalys’ data. By introducing a new model of Google Home speaker, Google could narrow the market share gap between itself and Amazon.