Awareness of smart home has increased in the Netherlands, but people’s interest is declining, according to a recent survey by research firm GfK.
Dutch consumers under 50 years old are highly aware of the smart home concept, while 25% of respondents ages 50 to 64 said they are familiar with it. However, the percentage of Dutch consumers who incated interested or very interested in smart home has declined from 59% in 2017 to 50% this year.
GfK pointed out that most consumers in the Netherlands associate smart homes with energy saving and the convenience to control devices from everywhere. Also, about 33% of them said they like the idea to control devices with voice.
There are still barriers keeping consumers from adopting connected home devices. First, 40% of the respondents said smart home devices are expensive. Although the rate went down from 51% in 2017, the cost of having a smart home is still higher than the cost of having a traditional home.
Secondly, people are afraid their privacy will be compromised. Just thinking that hackers may obtain network access and take control of a camera installed in the house has stopped some consumers from adopting smart homes. One-third of the respondents have this kind of privacy concerns, according to the survey.
Lastly, issues associated with device interoperability and complexity are pushing some people away. When people buy gadgets from various vendors and the devices don’t work together, the promised home scenarios become a hype and no longer appeal to consumers. Also, some people believe having smart home devices will create technical issues at home, so they simply opt out from the technology.
GfK has conducted the smart home survey for four consecutive years. The research in July 2018 involved 1,001 Dutch respondents who are 18 year old or older.