The number of devices working with Amazon Alexa has reached over 20,000, up from just 4,000 this January. And the number of brands working with Alexa has also increased from 1,200 to 3,500 in the same period of time, Amazon announced at IFA 2018.
“Just this year, Alexa has sung Happy Birthday millions of times to customers, and she’s told over 100 million jokes,” said Daniel Rausch, vice president of smart home at Amazon.
There are now over 50,000 Alexa skills, and developers in over 180 countries working with Alexa have made thousands of dollars to date, claimed Rausch. For example, a 22-year-old college student made US$10,000 in one month for his Word of the Day voice skill.
Since it was launched four years ago, Amazon Alexa has experienced strong growth in the smart voice assistant field, taking the lead in the U.S. market. Amazon wants to make its voice assistant available not only in Echo and Fire TV devices, but also in third-party devices.
New partners that introduced Alexa-powered devices this year at IFA include Huawei with its AI Cube smart speaker, Asus with its ZenBook laptops and Yale with its Sync home alarm system.
Amazon is also planning to bring Alexa everywhere, from cars, to offices and hotels, in addition to homes. On stage Rausch stated that Amazon will keep expanding Alexa’s capabilities at home while it enters other fields in life. Instead of opening up an app to control devices, voice control is simpler and has opened up the potential in connected homes. “Voice has truly unlocked the smart home. That’s because it’s actually simpler,” said Rausch.
Amazon isn’t the only one delivering voice assistant in people’s lives. Apple’s Siri, Google Assistant, Microsoft’s Cortana and Samsung’s Bixby are all trying to add voice capabilities in people’s homes.
Alexa currently leads in terms of market share while Google Assistant follows closely behind.
While Amazon announced that over 20,000 devices support Alexa, Google said back in May that 5,000 devices supported Google Assistant, up from 1,500 in January.