Amazon today announced Alexa and Echo are now available in Mexico, with skills tailor-made for the locals.
Alexa arrives in Mexico with an all-new experience built from the ground up for Mexican customers, including a brand-new voice, Spanish language support, local knowledge and hundreds of local skills.
“Alexa has learned to speak and understand Spanish tailored for Mexico,” Amazon said, adding that “developers around the world are creating skills and devices with Alexa built-in for Mexican customers.”
Skills available for customers in Mexico will include those made by brands like Cinépolis, Domino’s, Maratón, Philips Hue, Aeroméxico, Grupo Televisa, among others.
“We’ve built an entirely new experience from the ground up that honors Mexican culture, enabling customers to just ask to play their favorite music, get the news and weather, control their smart home, set reminders, enjoy local skills,” said Toni Reid, Vice President of Amazon Alexa.
In addition to Echo, device makers like Sonos, Bose, and Harman Kardon are also launching devices with Alexa built-in. This experience has been custom-made for Mexico.
Echo, Echo Dot, Echo Plus, Echo Spot, and the Amazon Smart Plug are available for pre-order in Mexico today and will begin shipping next week.
Amazon Music Arrives in Mexico
Amazon Mexico announced today the launch of Amazon Music, Amazon’s music streaming service that provides various ways to listen to and discover music.
Mexico users will have access to chart-topping releases by top artists like Natalia Lafourcade, Ariana Grande, Reik, Calvin Harris, J Balvin and Shakira, as well as a broad selection of locally-curated playlists and stations, both completely ad-free and on-demand, that are curated for music listeners in Mexico.
Nos listeners will be able to use their voice to request music, powered by Amazon Alexa as it arrives in Mexico this month.