Door Devil believes that home security systems are one of the most effective burglar deterrents a homeowner can implement. In 2014, the traditional alarm system is getting a facelift and early indications show the sexier version to be a big hit with homeowners.
ADT’s Pulse, for instance, allows homeowners to remotely lock doors, arm/disarm the alarm, check security cameras and adjust the thermostat. Consumers can expect fewer home security commercials with the familiar bad guy kicking the door while mom and kids huddle helplessly in the den. Instead, one is more likely to see Soccer Dad checking the “driveway cam” and turning on the porch light using his iPhone.
With technological advances in security software and the proliferation of the smart hand-held device, it is no surprise that leaders in the $3 billion home security industry have targeted home automation as a key area of growth. By 2019, according to Transparency Market Research, the Home Automation market is expected to grow to an estimated $16.4 Billion.
While teleco and broadband companies such as Comcast (and their XFINITY product) attempt to establish a beachhead in the home security market, traditional home security giants have already begun to combat this intrusion with multi-million dollar ad campaigns. As a result of the imminent Great Home Security Advertising War of 2014 between these behemoths, home security automation is expected to be one of the fastest growing trends this year.